Having a niche product or market in real estate can be beneficial for realtors in many ways. For one, it allows a focus on a product or segment of the market that may not be as crowded as others. The less crowded this segment is, the more likely you’ll get business out of it when that segment is in demand. There can also be a downside of focusing too much on a niche. As an example, investment property is going to be a tough niche during a recession. I recommend that real estate agents start off with residential single-family sales and start developing a niche as they become top real estate agents. The main thing, in my opinion, is to focus on one or two niches.