Why Internet Leads Are a Money Pit
Posted by Isabel Affinito on
A few years ago, I got a secondary cell phone number. My primary cell is a 973 area code, which is North Jersey. I went onto my husband's family plan about a decade ago, and decided to keep the number even after we moved out of North Jersey and to Austin, Texas.
As a salesperson who makes lots of outgoing calls, I found that my North Jersey area code confused the heck out of everyone.
I'd get this: "So... I almost didn't answer because of your area code. Are you actually in Austin, or... what??"
I figured it might be hurting my answer rate, so I got a 512 number, an Austin area code, to see if my answer rate would go up.
What I didn't bargain for was that the number was recycled from a ne'er-do-well. His name was Rufus.
Soon after getting…
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