Facebook Workplace for Real Estate
Below is a video showcasing how Spyglass Realty is using Facebook Workplace to manage a real estate brokerage.
Hey, this is Ryan Rodenbeck with Spyglass Realty and today we're going to take a look at how we're using Facebook Workplace for real estate. You can see it's just like Facebook, people can post contract questions, a lot of contract questions I have these set up into leads and this is where we make announcements for leads. I can do a Facebook Live post from Workplace and you know let agents know what I'm thinking at the time, any announcements I want to make and I only have certain agents as you see in certain groups. Like right now in leads only people that are in it are the people who are actually taking leads, this is our inner office group right here which is our admin and staff and my wife the Stager. We have the general for just kind of catch-all, again this is an announcement to everyone, in our marketing group we have, I do screen recordings on how I'm using certain aspects of the marketing. This is a survey for an open house I posted, you can go to files right here and we have our logos and photos if you go to albums. This is a look at all of, well not all of them but some of the postcards we've done, so if an agent wants to copy one of those. We also have, we put, start a group for each property that we open and then here's agent onboarding.
I think this is going to be really useful but we put videos of the different systems we use and how to use them like you know how to use our C.R.M. on Follow Up Boss, how they get in import their contacts, how to use the mail system we use. And the recommended e-mail that I recommend they send out once they come on board. Meeting notes, we haven't done too much with that yet but we're putting the meeting notes in there, contract questions we're using a lot. This one is great so this is a walkthrough, video walkthrough of what I send to a client when we have a listing and then they're asking you know here's my team asking different questions in the contract group. If you go to files these are some of the paperwork that we've had attorneys make that you can't find on the Realtor website. Sales Training for agents, I've got webinars and training that we've done and contract negotiations. Property vendors, I mean preferred vendors rather and you can see people make recommendations for vendors that they're using which are cool and then property evaluation they just started this one but. I had a client that was asking a question about how to value an Austin home for sale and it wasn't an easy one to value, so rather than just answer that one question, I did a screen recording to show him how to do it and the cool thing about this is that we're actually using this for ongoing training and so it helps me as a broker of fourteen agents not have to answer every single question. Every single time when it's already been done, anytime I have something that is "evergreen". then I put it in here and it can be searched so I think this is a real powerful tool, I'm excited to be working with Facebook workplace and I think it's going to great for helping our business growing our business.
The reason I made this vide is that, when I went to Google and searched Facebook Workplace for Real Estate, there was literally nothing that came up. So hopefully this video and blog post will help others see how real estate brokerages are using Facebook Workplace. If you've come across this blog or video, feel free to reach out and I am happy to help answer any questions.