Last week I interviewed Kristie Barnett, AKA The Decorologist. Kristie is a home stager in Nashville that created the Psychological Home Staging Certification that has helped our agents win listings and sell homes in less time and for more money than the average home that is not staged. In this broadcast, we went over-
How the value of a home increases tremendously with proper staging
The potential loss in a home if it isn’t staged
How agents can get certified or find a stager that can help with their business.
How offering staging services to our agents at no additional costs has allowed them to win more listings.
I was recently a guest on a video podcast with my Friend Joe Herrera from Live Local Real Estate in Las Vegas. If you don't know Joe, he's one of the sharpest guys in the industry when it comes to lead generation and lead conversion. Joe and his partner, Taylor Prince, run a brokerage with 75 agents and bring in over a hundred thousand leads per year. He just launched a new video series called #StudyHall where he interviews top agents across the country and I was honored to be his second guest. In this video, Joe asks what are my three areas of focus in 2019. Enjoy!
Use the ever-growing nature of technology to your advantage. Ryan and RealSavvy CEO Rick Orr come together to discuss the extreme advantage of having your own branded application and website in order to track and curate leads.
As real estate agents, we are invited to a number of economic forecasts by title companies, mortgage professionals and home building associations. Ryan shares a tip he's been using for years now on how to take an economic forecast and turn it into a newsletter, blog posts and Facebook and Instagram post.
There are a lot of "disruptors" hitting the marketplace in real estate and you need to be ready to differentiate yourself and demonstrate value when competing against an "Uber" style real estate company or a flat fee brokerage. Ryan interviews top producing agent John Selby with The Selby Team at Compass Real Estate in San Diego and talk about how he does this.
Finding a balance between what you post on your Facebook profile page vs your Facebook Business page can be tricky. If you post too much information that doesn't bring value to people on your profile page, then you can really turn people off. Ryan goes over best practices of what to post to each one of these and how you can up your game using social media without being annoying.
Ryan goes over with his team how to implement a plan to use hashtag research to target new users and grow a larger following.
The language you use can impact how potential clients can determine if you are going to be the best option to choose as their agent. Especially when dealing with leads that come from online, the framing of your words can have a big impact on whether they decide to take the next step and invite you to an appointment for a longer interview. I've used these techniques for a while now and the impact has been great.
Ryan, Matt, and John from Spyglass meet with real estate strategist Lee Adkins to cover the tips and techniques of top producing agents and teams and break down how the best agents in the country spend their time.
In this week's weekly huddle, Ryan goes over with his team how to prioritize leads in their CRM and shows his methods for handling the "low-hanging fruit" leads as well as setting up tips for nurturing pipeline leads.
Leads!!! This is essential for an agent that wants to grow their business. Ryan goes over the different types of leads that agents can use and how to pick a brokerage that has choices of different types of leads. Not all brokerages give their agents leads so it's important to know what you're going to need and then pick your brokerage accordingly.
Whether it's initial training to get started or ongoing training for veteran agents, every real estate agent needs leads and Ryan, John and Matt go over what's available to different agents of varying degrees of experience.
The final essential thing that agents need in order to grow their business and be more efficient is technology and Ryan, Matt and John go over the best technology that agents can employ to accomplish this.