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Selling Luxury Real Estate in Austin

Ryan Rodenbeck

Ryan started in Austin real estate as an investor in 2001. He looked at all investment opportunities — Austin foreclosures, condos, homes for sale...

Ryan started in Austin real estate as an investor in 2001. He looked at all investment opportunities — Austin foreclosures, condos, homes for sale...

Feb 11 5 minutes read

Okay, Sonny and I are working on a pretty big project now. We've got a great listing coming in Barton Hills and. Oh, I wanted to show the flyer. So the flyer, so this is just one part of what we're doing here. We're going to be putting these flyers on some of the stores surrounding the house about 150 addresses, but oh, you can take a look at this thing. This is great, right? That house, these flyers, we're kind of on the fly, no pun intended because we didn't have time so we had overpaid for these things, but we also have some nicer ones coming in the mail by the time our open houses will occur. 

So this is a list of what we've done so far. We put it on Austin luxury network. We put about a $700 budget on Facebook 78704 and surrounding areas. We've got a 122 emails from that. We did a Instagram coming soon and we also did some influencer marketer marketing.

Okay. We also put these coming soon. Not yet on MLS signs that lead to the house and I also put I, we have a bunch of tee shirts so I put a letter out and said, hope you don't mind. Here is our some tee shirts as a thank you and if you need to change out the sizes, are you. When you moved to find we're happy to do so. These signs that say not yet on MLS, people kind of eat them up so we always start with that. Cool thing about retargeting is we have a text for info sign that leads to the website basically shoot them a link and they see it. We can retarget their phones as well. Okay. Putting out these fires is pretty cool because a lot of times people in the neighborhood, no other people that are looking to get in the neighborhood and especially this part of Barton hills. So I love this idea.

Okay. It's day one of our big open house here in Barton hills and we're going to go over. Look here, sunny and there's Kelly. All right, we're going to. I'm going to show what we're doing actually. You know what Let me switch to screen share and we'll have a better view of it. Okay. That's better. So we listed the property on our blog and then we ended the coming soon phase. We put it on Instagram with links in her bio. We also put it on Instagram stories with links and then we, when we went to the just listed phase, we put it on Instagram and a boosted that post got a ton of engagement. We also did the same three things.

And then we targeted to these people also. We put it on Austin luxury network, which is a way to advertise properties over a million dollars, still luxury agents and it gets a lot of response. Big Part of what we do.

And that is a wrap for day one. We had probably 20 people in here and I'm 20 parties rather 20 parties and that is fantastic for a Thursday afternoon, especially for a broker open in this time of year. So Saturday and Sunday I'm expecting to be much better. We'll keep you posted. Okay. Saturday open house is over with. We finished with the Thursday one to buyers and Thursday who sent the offer. There wasn't full price. They said they want to know an answer tonight. That was last night. I told him basically the answer if you want to answer tonight is no, it's not full price came back today. They want an answer by one said, you know, look, it's 11:00. The husband and wife are in different places right now. It's going to be hard to do, but we sent them a counter offer. The price was good but we got to go to full price, but sorry I'm turning off lights.

We had a couple of things that we wanted to counter as far as timelines and it all worked out. They're going to get us the executed doc tonight and this is an example of putting a power house marketing campaign together using Facebook, Instagram, he flyers, email list targeting. Everyone in my database is registered for previous properties before the property is not even on the market, but we were still able to get a ton of people in the house. Right. So and, and, and by the way, I don't normally suggest putting a home on the market in every situation, but in this case we wanted to sell the home at a price that was $150,000 above what the comparable said. You guess what It worked.

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