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Best Staging Practices

Ryan Rodenbeck

Ryan started in Austin real estate as an investor in 2001. He looked at all investment opportunities — Austin foreclosures, condos, homes for sale...

Ryan started in Austin real estate as an investor in 2001. He looked at all investment opportunities — Austin foreclosures, condos, homes for sale...

Feb 1 12 minutes read

Matt: Statistics show that staged homes sell for fact sell faster and for more money than homes that are not staged. Staging is gained popularity in the recent years in not staging your home could cost you thousands. So today we're going to be discussing the best practices for staging your home to ensure that the home is presented in its best possible light. Welcome to Austin Real Estate Insider, where we tackle all the issues facing buyers and sellers and today's market. My name is Matt Edwards, with Spyglass Realty and I'm joined by Sunny Tracey our staging expert here at Spyglass Realty, how are you?

Sunny: Good morning.

Matt: Good morning. So today we're going to cover a couple of different topics, the basics of staging and listing presentation for the home, how professional stager can help add value and save you time. And what kind of timeline for staging and listing a home you should plan for. Alrighty. So you're ready to dive into it. Let's do it. So what are some of the basics of staging the home and getting it ready for the listing presentation?

Sunny: I think I'm really get to the basics of staging and de cluttering and depersonalization, and those mean a lot of things, whether you have an occupied property or an unoccupied property and we can talk about both of those. Typically we're working with people who are going to have to live in their home or they sell it and don't be afraid of that, you know, staging can actually read back a lot when you're homeless. They just, the are to keep her. If you're worried about that call a professional stager work, but the two big things are to take out anything that is you know, personal belongings, the things that aren't gonna make sense to other people. Again, in the decluttering remaining concern, countertops, making things, making as much space available as possible. The larger stuff—

Matt: that's it. And that's something buyers are looking for, right? You want them to know when somebody walks into a house, you want the house to fill big, open, spacious and items, more items that are in there. The smaller that space feels, right?

Sunny: Absolutely. You want your big and bright. So you know, when you've got furniture and that might be blocked, we can help figure out another way to arrange that to create more space and light in the room. So does the two big things and again, with depersonalization, sometimes that means small repairs like a neutralizing pink colors that maybe you can interview him, you know, kind of vibrate color, that's probably not going to work for staging. You want to really neutralize and make this house look like a blank canvas for someone that's going to move in and make it their own.

Matt: Well I know that all too well. I could just put a listing on the market that had a pink room…

Sunny: wNo anymore. And I've seen several homes for him. And not that kind of take us into the next topic, but do you feel like there's value in having a personal stager staged your.

Matt: Absolutely. It makes a world of difference for one, it, it adds some add, some flair to the house and it helps both. Potential buyers actually imagined living there. So it, it takes the house. I'll even, if it's a great house, it adds another layer of wow to it and then it also, so it's going to draw their attention and then when they walk into the house they can kind of see the furniture layout and imagined living there versus just emptiness.

Sunny: Absolutely.

Matt: I won't put a house on the market unless it's staged.

Sunny: Absolutely. And that's a wise choice from a listing agent who's selling them like hot cakes. 

Sunny: We're in the Austin market and this is starting to become a norm so those homes are being staged, are really starting to have a disadvantage because I'm staging. Once you gain popularity and just buzz through the recent years. I got my certification about three and a half, four years ago, and I felt like it wasn't, you know, what I told people that I was going to do, they're like, you can do what now it's, I feel like it's a much more of a household name as far a term as far as, you know, people knowing and understanding buyers now they're walking through and they're like, oh, this place is, this stage is hard for me to understand how my friends are sitting in his living room or how it would work around this fireplace that's in a corner. So stinking awesome helps you tackle architectural details that might not be, you know, that might not be super favorable without having kind of a vision around corner.

Sunny: Fireplace was kind of always a challenge when staging. That's as soon as I walk in, I say a corner fireplace, I'm like, there's, there's dates around it to make sure that people understand that, that you know what the best use of natural space is. So again, that's where a professional stager coming in is super important. I think. Well, you know, there's lots of great videos out there and that's the wonderful television shows. People that have trained to do this all the time and have seen lots and lots of houses give you some really invaluable advice. I can't tell you how many times our clients have been like, I really just never got Dr. Wilbert you gave me lifting everything step by step. It's really made the difference for us. It needs the selling process easier first of all, because trying to learn all that while you're trying to get ready to sell a home is a lot. Let us take for teams and that way all you have to do is execute. We'll be done.

Matt: Yeah, and that's really the key in and so there's kind of a. tell me if I'm wrong on this, so there's staging can be looked at in one of two ways. Yes. You have an empty house, you bring in furniture, artwork, things like that, but most houses, people already living there and you, when you walk in, you basically re-stage they're home with their existing furniture and artwork and things like that. Although you may move some things around, but if the people actually follow your plan, it works. The prime example last year said he came into some clients in mind. Houses came up three or four page document of the seller is followed that exactly like she said to do the home looks fantastic and it, and it looked like it was professionally staged after they were done. I mean it was, it was a home run, but they executed a on every piece of advice that Sunday had, gave them in the process was smooth. They get a jumpstart on moving and packing, declutter and rearrange. And I mean it worked. So actually falling, you know, Sunday's advice, professional stagers advise. I mean it helps tremendously.

Sunny: Said clients when they're done and listing agents do to, and I often get the question like, well how long does this take or what's the timeline to get us ready to sell And that really depends on kind of the property. Again, Matt mentioned like if you have a vacant property, if you don't want to deal with this, I want to move out and have my property. I'm fully staged that way I don't have to, I can kind of turn my back on this property and it's kind of not deal with it. That's an option too. And in some situations that might cost a little bit more money to have furniture brought in and have a professional stager do that. It's, you're going to make that money back in the sale. I can almost guarantee it. The statistics tell us that it's really hard for buyers to fall in love with, to create because they're walking and talking about their family and like, wow, how'd it feel to live in the living room in this kitchen and you know, having an evening and have a dinner for them to wrap their heads around all that kind of stuff when it's a completely and that they can't, they can't have any visualization or something like that.

Matt: And speaking of stats, we've got one here. 80 five percent of staged homes sell for between six to 25 percent more than un-staged helps. Absolutely. So staging works, it's been proven. They've got the stats. So there's no reason not to do it. And staging is, there's multiple ways to stage, we've already discussed that, so, you know, in time frame, obviously it's going to vary the size of the house, the amount of items and things like that. So the bigger the house, the more items, the sooner he may want to, you know, get a jumpstart on that and kinda had your timeframe lined up and then actually execute on that timeframe.

Sunny: On that note, I will say, you know, a lot of times people make the mistake but just don't quite fully understand the process. And so they want to list their house in April and they call us in March or February and they say, Hey, I need to sell. And we say, yeah, it is a great time to sell. And Cedric goes over there and wow, there's a lot of work that needs to be done. There's a lot of decluttering and maybe there's some need that needs to be neutralized, you know, maybe we've got her, you know, bright red with wallpaper and something going on and we needed some work needs to be done, but it's never too early to get a staging consultation. Then I went over to I, I'm listing clients that we went over there about a month ago and he called me and says, you know what We want that file and save a little bit more money and sell in my next year. That way we'll have more cash on hand and we'll be there to move on to our next place. I said, no problem and I'm happy to help you in 20. I'm still new. You're thinking late spring or summer to do that staging consultation because we have seven months, eight months to get ready and the more time you have, the better it's going to be. So don't feel like, oh, that's way down the line. I of get into that.

Sunny: Maybe you just tackled one. No one remembers you to take time off for the holidays and enjoy it and not have to worry about staging your house. I'm packing and doing all that again. Never too early to call and get your staging plans since you have time to work.

Matt: No, that's great. Because everybody knows these weeks fly by supply also. Yeah, we're in January. We're almost to the end of January. It'll be December before we know it and then it'll be next spring. It's like, wait a minute, I didn't do anything. So that's, that's great advice. And you know, with them they'll be able to jumpstart and never felt rewound and they'll start to declutter and get rid of stuff and it's a win win, you know, forum. So I like it. Um, before we end, is there any last minute tips or tricks or anything that you want to impart?

Sunny: uh, use less real to you because you're staging consultation does, including listing package.

Matt: That's very true. Very true. Alright, so to wrap it up, so don't forget to like this video, if you're watching on Facebook and watching on Youtube, make sure you liked and you hit the subscribe button and then if you want to be subscribed to a future broadcast, make sure you type in the comment section below and we'll get you signed up so you get notified for all of our future podcasts. Sunny, thank you so much for joining us today. No idea what we're gonna be talking about next week, but I can find out

Sunny: it'll be Ryan doing something. Oh actually Ryan will be live next week

Matt: and in New York or San Francisco, New York, New York. Oh, so for those folks who don't know, and men is the big real estate, a kind of news network out there and they put on some events and Ryan's in Vegas right now at some conference in heavy in New York next week. So that'll be fun. So make sure you stay tuned and check them out, see what he's talking about. All right, thanks man. Thanks. Thank you guys. Next time.

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