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Why my Stock Goes Up in 2017

Ryan Rodenbeck

Ryan started in Austin real estate as an investor in 2001. He looked at all investment opportunities — Austin foreclosures, condos, homes for sale...

Ryan started in Austin real estate as an investor in 2001. He looked at all investment opportunities — Austin foreclosures, condos, homes for sale...

Nov 20 5 minutes read

In the past, I’ve tried to keep my newsletters more factual and put out in a journalistic nature with the occasional snippet of how our services work.  This month I’m going to be more self-serving.  Why? Because my stock as a real estate consultant has gone up dramatically, especially with the change in guard set by last night's presidential election.  

This is an extremely weird period for real estate in the greater Austin area.  If you’ve been following our newsletters, you know that I’ve stated previously (for the past year now) that there are two different real estate markets in Austin.  Well, now the bright minds with the big degrees are echoing what I’ve been saying.  The upper end of the market with price tags over 500k is slowing down and becoming a “normal” market.  No reason to freak out here, but it is time to sober up a bit. No, the home that you bought for $600,000 in Barton Hills two years ago is not worth $800,000.  No, you can’t sell it with that popcorn ceiling for top dollar anymore or get away without doing any cosmetic upgrades if you are expecting top dollar. 

As an example, check out this Bloomberg article showing that markets are cooling off.  Don’t let the headline scare you, this cooling off in central Austin is REALLY good for us.  It allows us to not burst a bubble that we would inevitably be entering with runaway pricing.   

This being said, the suburbs of Greater Austin are still very much hot.  Take this article from June from the ABJ showing that the biggest gains we see are in the outlying areas of Austin like Cedar Park, Round Rock and Kyle.  This population growth will continue through 2017 as can be seen in this article. Of course, not ALL of those people moving here are making the $200,000 or more necessary to afford Austin. If you are moving to the suburbs you want the exact same thing as EVERYONE else does, and that’s why you need me.

As I said, my stock as a real estate consultant is rising.  I have negotiated some of the best deals of my life for buyers in the past few weeks because I understand the market.  We’ve sold homes for sellers in these historically slow Fall months, and we STILL hit it out of the park! So, if you are planning to sell in the next 12 months, especially if your home is in Central Austin, you are going to need our services.  

Our new internet marketing tactics are now pushing hundreds of leads to our listings through remarketing on Google and Facebook. We now create videos on qualified properties.  No one is doing as much to sell a property as we do, and no one understands the market and how to negotiate a deal given the time of year as we do.  Our offers are well written and our negotiations speak to the listing agent and the seller. We know what they want to hear and we give it to them every chance we can!  I know it may be hard to tell the tone of someone from an email, but can you tell that I’m excited about this stuff!?  This is our new layout for listings and we love the way it turned out, complete with video, detailed descriptions, great pictures and finally a retargeting code to continue stalking of the perfect buyer should this property not sell in record time.

You see, this is pretty easy because the bar is set so very low for agents.  Even some of the best agents are good at only one or two things.  Our team is special because we have the talent to present a property in the best possible light by our staging and design expert and professional photographer. This process is followed by a marketing expert to get your property seen by the highest number of buyers in the least amount of time. Once on the market, a negotiation expert handles the rest, making sure your money is protected. 

This lull in high-end is exactly what I’ve been waiting for.  It doesn’t mean that you can’t sell your property for top dollar.  It just means you need to hire the best agent in order to achieve your goals.  If you’d like us to put together a unique selling strategy for your home or if you are interested in a comparative market analysis, schedule an appointment here.  

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